A story of blimps and telephones: governments take a stand on “ambush marketing”
Despite its combative connotations, ‘ambush marketing’ does not refer to aggressive telemarketers, or the volume of TV advertising these days. Rather, classic ambush marketing occurs when a company attempts to intrude on an existing arrangement between a sponsor and an event, to get the benefits of being associated with the event, without needing to pay the sponsorship fee. The techniques for doing this can be quite subtle, designed to allude to the event without referring to it by name.
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