Did you mean … defamation? Why it’s-a not so good for Google’s Autocomplete
Google had a laugh on April Fool’s Day, releasing a joke ad for a “human autocompleter” in place of the computer algorithms presently used. It’s good to see a corporate entity willing to take the mickey out of itself, as only days earlier, the Milan Court of Appeal handed down a decision that held Google Italy liable for defamation because of the way its autocomplete feature linked a businessman’s name with the words for “fraud” and “conman”.