Facebook launches new trade mark protection mechanism for members’ usernames
Since last Saturday (14 June), users of the popular social networking site have been able to to customise the URL of their profile pages, making them more distinctive and easier to remember.
Aliases were allocated on a first-come, first-served basis, which sparked a ‘land rush’ to claim the most popular names. Most common firstnames and surnames were claimed within minutes, leaving many disappointed at having to settle for ‘facebook.com/john.smith5549’.