Category Archive for: ‘Marketing and advertising’

What’s in a name: One, or two directions?

Thought our One Direction song title puns were good?

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London Olympics warns that ambush marketers will be caught with their pants down….again

Who could forget the 2006 FIFA World Cup match when fans of the Netherlands were forced to remove their lederhosen, covered with Bavaria Brewery’s branding, because Budweiser was the official beer sponsor of the event?  In a recent letter to ad and media agencies, the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has warned that it will be equally unrelenting in an effort to protect the rights of its official sponsors.

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Heart Attacks rife in New York: 2nd Ave Deli allowed to continue selling Instant Heart Attack sandwich

We previously posted (an inordinate number of times, see here), about the trade mark dispute between the Heart Attack Grill (HAG) and the 2nd Ave Deli (Deli), over the Deli’s offering of an Instan

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Google takes consumer watchdog to High Court over misleading AdWords

The High Court has granted Google special leave to appeal a unanimous Full Federal Court decision which found that Google had engaged in misleading and deceptive conduct concerning “sponsored links” or “AdWords” that appeared on the search engine.

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“Faster, higher, stronger” restrictions on social media at the London 2012 Games

As the Olympic Torch travels down the east coast of Britain and preparations for the opening ceremony kick in to high gear, with live farm animals, a replica Glastonbury Tor and rain clouds all being brought in for the occasion, organisers and followers of London 2012 are increasingly turning their attention to a new issue, that of social media’s role in the Games of the XXX Olympiad. 

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Get ready, the new National Business Names Register is coming. And this time, we’re serious.

We previously posted (many times) on the introduction and passage through the various houses of parliament (Read More

Super satisfactory settlement over sneaky Super Bowl yoghurt song

We previously posted on a dispute between Australian band John Butler Trio (‘JBT’) and US food giant Dannon.  In an ad for its Oikos Greek yoghurt, broadcast during the Super Bowl, Dannon used a song very similar to JBT’s 2004 ARIA Song of the Year, Zebra.  Yesterday, JBT announced in a Read More

heArt Attack Grill – from Bourgeois to Burger, Dali to Deli meats

While watching a news report of last week’s unfortunate incident involving another patron collapsing at Heart Attack Grill (‘HAG’, which we blogged about here), we couldn’t help noticing background art wo

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Heart Attack Grill claims another patron, while trade mark dispute continues

We previously posted about a patron of Heart Attack Grill (‘HAG’) suffering a heart attack, and about HAG’s Read More

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