Category Archive for: ‘Marketing and advertising’
On June 5, shortly after the registration of the premium mobile services industry code (discussed here), the Federal Court made declarations that AMV Holding had breached sections 52 and 53 of the TPA in their “BLiNG” advertisements for premium mobile services, published in the popular “Dolly”, “Girlfriend”, and “TV Hits” magazines (ACCC v AMV Holding Ltd  FCA
ACMA (Australian Communications and Media Authority) recently fined Optus $110,000 for alleged breaches of the Spam Act 2003 (Cth), in sending electronic messages without accurate sender information. In light of the significant penalties imposed by ACMA, we think it’s timely to think about “friend emails friend” communications, which may also risk contravening the Act.
According to the Sydney Morning Herald (http://www.smh.com.au/news/national/exposed-home-brand-deception/2009/01/16/1231608986605.html), Coles is set to overhaul its home brands partly due to concerns that the Coles Tick is too similar to the Australian Heart Foundation Tick.
Have you seen Coca-Cola’s “Share the Summer” campaign? The billboard advertisements omit any reference to the name “Coke” or “Coca-Cola”. Instead, consumers are invited to recognise the brand from the red background and the slogan “Share the Summer” featured in curly white script (also see www.sharethesummer.com.au). Clearly Coke thinks this form of advertising works. It did something similar in 2007 with its “Enjoy Summer” advertising. In this respect, Coke is challenging the traditional wisdom that, in all advertising, ‘the name