Category Archive for: ‘Media’
Txt “STOP” to Mobile Premium Services – ACMA finally registers the Mobile Premium Services Industry Code
No doubt you are aware of those pesky ads on TV asking you to text “FLIRT” if you want to discover how much of a flirter your partner is, text for that too-catchy too-cute ringtone, or even claiming to be able to tell you whether your lover is “the one”. These, along with psychic and horoscope lines, voting lines for TV shows or competitions, dating and chat services, ringtone services, sports updates and even exam result hotlines, all fall under the banner of Mobile Premium Services (MPS). MPS are broad, consisting of any content or services that you access vi
Mallesons’ Melbourne Intellectual Property team recently acted for Telstra in its successful application to intervene in the High Court appeal between Channel 9 and Ice TV. As an articled clerk in the Intellectual Property team, I attended court (sitting in Canberra) and assisted with Telstra’s preparation (for all the fun and excitement that was had, click here and here.