Category: Social media

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Twitter impersonation…an IP Whiteboard investigation

Posted onAuthorLaura PearsonLeave a comment

The recent impersonation of Brisbane’s Lord Mayor, Campbell Newman on Twitter, is a timely reminder of the substantial scope that exists for people to be impersonated online.  Internet sites such as Twitter and Facebook lend themselves to such impersonations due to the lack of requirements for authentication of identity when registering accounts on these sites.  Twitter impersonation has become increasingly widespread, with other politician read more…

The SKYpe’s the limit

Posted onAuthorAlexandra HunterLeave a comment

A long-running battle between Rupert Murdoch’s BSkyB and internet telecommunications company Skype was revealed earlier this month after Skype filed documents for an initial public offering (IPO).  The IPO statement revealed that Skype has defended numerous BSkyB legal challenges over the use of the word ‘Sky’ in its brand name and logo in various jurisdictions since 2005.

The competing trade marks are here:

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Flipping out over Flipboard

Posted onAuthorWebTeamLeave a comment

The latest must-have app for the iPad is a “social media aggregator” called Flipboard.  This app presents the content from a variety of links in a consolidated format, or to put it slightly more descriptively:

Flipboard is a free app now available in the App Store that scans your friends’ Facebook and Twitter posts and present the links and articles that they’ve been posting in a magazine-like layout.

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This is the Brand Your Brand Could Smell Like

Posted onAuthorNicholas Smith1 Comment

At the IP Whiteboard, sometimes we like to take a break from our busy legal lives and admire the brilliance of a great marketing campaign.  Most recently the team has been amazed by the creativity and sense of fun exuded from the series of commercials from Old Spice, the maker of antiperspirant, deodorant, body wash and other scent enhancing products for men. read more…

Criminal defamation for Facebook slur

Posted onAuthorJulia AtcherleyLeave a comment

Be careful what you write on Facebook!  Adelaide teenager Christopher Cross has recently been convicted for criminal defamation after posting material about a local policeman on a Facebook site.  Cross said that he  “didn’t realise you could get in trouble for things on the internet ”.  Pleading guilty in the Kadina Magistrates Court to criminal defamation, Cross became only the second person in South Australia ever convicted of the rarely used charge.  He now has a criminal record and was sentenced to a 2 year good behaviour bond.
 

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Cash for comment rules for bloggers?

Posted onAuthorJulia AtcherleyLeave a comment

From 1 December 2009, North America’s Federal Trade Commission  (FTC)  (the US equivalent of the ACCC) wants bloggers, including Twitter users, to make it clear when they have received cash or products in exchange for writing positive reviews, endorsements and testimonials.  The FTC’s new Guidelines Concerning the Use of Endorsements and Testimonials in Advertising announced in October 2009 have proved very controversial.

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