Category Archive for: ‘Social media’

Life on the Social Media Front Line: The legal and ethical challenges facing Online Community Managers

Visualise this scenario.  First, you are a lawyer (okay, I know this is tough for some).  Secondly, social media is a burgeoning legal area where you need to know more.  Thirdly, and bravely (given you are risk averse, somewhat conservative and nervous about causing offence), you have signed up to a range of social media platforms.  This is Phase 1. …

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Don’t forget to read the fine print – proposed changes to Facebook’s policies as a result of $20million class settlement

Fancy yourself as the face of a major brand? Facebook’s proposed refresh of its advertising and data use policy (as a result of a $20million class action settlement) means your big break might be just around the corner.  However, the catch is, you won’t be paid for it, nor be aware of what you are endorsing. These issues are what …

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Sexy but too similar? App developers “Bang-ed” up over trade mark dispute

What happens when you take three College aged guys, a few hours of spare time, Red Bull, vodka, and a smartphone? Why, a new “casual sex matchmaking app” called “Bang With Friends”!   Unfortunately for our anonymous trio (yes, despite the “honesty” of the app they refuse to reveal their identities) the hangover may last a while.  In late July 2013, Zynga, makers …

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Federal Election 2013: who will be watching you?

The 2013 Australian Federal Election has already been coined the ‘Social Media Election’, but even savvy users who frequently turn to social media platforms to track trending political issues may have been surprised by last week’s announcement that Yahoo!7 and Seven News were partnering with Facebook to provide unique insights into Australian opinions on the election.  Unlike Twitter, which is …

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Moderating User Comments on Social Media: New IAB Guidelines

“Trending” of late has been the introduction of social media best practice recommendations and guidelines from a variety of bodies.  Last week saw the release of the Interactive Advertising Bureau’s (IAB) Social Media Comment Moderation Guidelines, which attempt to address confusion over the requirement for moderation of user comments on social media sites. The IAB is the peak industry body …

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Getting a “fair go” on the internet: Copyright in the Digital Era?

Everybody loves those ‘funniest faces/dresses/animals’ slideshows, right? There’s no denying there are some classic photos online, and there’s nothing wrong with having a quiet giggle at them over your morning latte. What might not be OK is when those images are copyrighted and unfairly used without permission- but what does “fair” actually mean? On June 7 2013, American photographer Kai …

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Parody accounts on Facebook and Instagram: a no-go zone?

Our latest posts on the Adam Gilchrist parody Twitter account saga (see here and here) have generated such interest that we thought we’d do a little more digging. Could ‘Fake Gilly’, for instance, replicate his parody account on either Facebook or Instagram? The short answer is: ‘No’. While Twitter expressly allows the creation of parody accounts in accordance with its …

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Twitter Parody Accounts: The Inside Story on Adam Gilchrist’s Twitter Twin

Soon after publishing our post about Adam Gilchrist’s Twitter twin, we received a direct approach from @AdamCGilchrist, the account in question: “Hi, thanks for following. What are you saying I need to change on my account in your tweet? It was not my intention for all of this that has happened, it was supposed to be just a bit of …

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Global regulators differ in their approach to “#spon” for sponsored Tweets

We’ve known for quite a while that the United States’ Federal Trade Commission (FTC) wouldn’t look too kindly on the use of the hashtag “#spon” to disclose that a Tweet is a paid, or sponsored Tweet.  And thanks to eModeration, we think we’ve just found out why. The US FTC released its .com Disclosures Guidelines in March 2013, which included …

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