Chinese courts play ball with Jordan IP suit
He is “the greatest basketball player of all time”, according to the NBA. Forbes ranks “His Airness” as the 20th most powerful celebrity in the world. He earns around $55 million a year through endorsements and is worth $1 billion in sales to Nike. A basketball star and businessman, Michael Jordan has also dabbled in acting and professional baseball … and he has a shoe named after him.
Needless to say the “Jordan” brand is worth big bucks.