Not Your Daughter’s Jeans – Chances of registering a position mark slimmer in New Zealand as compared to Australia. But should they be?

First there were corsets, then shaping underwear (Spanx, anyone?) and now slimming jeans. Often these garments are hidden from view, but the consumer knows exactly what they are looking for leading up to and beyond the point of sale. But are our decision-makers keeping up with the times when businesses try to protect their valuable read more...
Subjects: Trade marks

Give me a break – Kit Kat reference setting the bar too high on factual distinctiveness for shape marks?

Before we hit the law-talking stuff, I’ll declare an interest: I’m a bit of a fan of the Kit Kat. I would recognize one without its packaging, and I am quite confident that I would recognize one if I was blindfolded. Oh, and the branding around the humble Kit Kat has resulted in some of read more...
Subjects: Trade marks

Partner:

Ungentlemanly conduct? Jack Wills v The House of Fraser in battle of British bird brands

In Jack Wills Ltd v House of Fraser (Stores) Ltd [2014] EWHC 110, Arnold J has held that House of Fraser’s use of a pigeon logo on clothing products infringes Jack Wills trade mark registration for its Mr Wills logo. The decision underscores the value of registering logos as trade marks, and provides additional support read more...
Subjects: Trade marks

Coca-Cola v PepsiCo in New Zealand – infringement action based on contour bottle mark registrations fails

In The Coca-Cola Company v Frucor Soft Drinks Limited [2013] NZHC 3282 (10 December 2013), Wylie J of New Zealand’s High Court has dismissed trade mark infringement claims levelled by Coca-Cola against Frucor, bottler and distributor of PepsiCo products in New Zealand (I generally refer to the Pepsi parties as PepsiCo below). The decision amply read more...
Subjects: Trade marks

Safari Snorkel mark distinctive overall – but is it a pyrrhic victory?

Ironman 4×4 Pty Ltd v Australian Performance Development Pty Ltd [2013] ATMO 107 (23 December 2013) In a case involving the rarefied world of air rams and air intake snorkels for vehicles, an opposition against the composite mark below (featuring the words SAFARI SNORKEL) has failed. The grounds pressed before Hearing Officer Jock McDonagh were read more...