Lego’s Lawsuit Bricked by the ECJ
After an 11 year battle by Lego to have its classic eight-studded red bricks trade marked in the European Union, the Grand Chamber of the European Court of Justice (ECJ) has upheld a 2008 ECJ General Court decision that dismissed Lego’s challenge to having its trademark rights in such bricks repealed, after objections from Canadian toymaker Mega Brands.