Trouble in paradise! The ‘Bula’ debate and the importance of cultural sensitivity in registering trade marks

The word ‘Bula’ translates to ‘life’. When used as a greeting by the people of Fiji, bula signifies wishes for longevity and good health.  ‘Bula’ is commonly heard in Fiji, and is usually coupled with the beaming smiles of friendly Fijian people.  However, there were less smiles in September last year when news spread that read more...
Subjects: Trade marks