The Hulk gets mad
If you are going to compete in the crowded chocolate cereal market you need the will to take on the big guns. Arguably, it was this kind of thinking that prompted Post Foods to advertise their Cocoa Pebbles with a cartoon showing “Bam-Bam” from The Flintstones taking on and soundly defeating a blond moustachioed wrestler called “Hulk Boulder”. This, it would appear, has hurt the real Hulk’s feelings.