Merry Christmas on behalf of Mallesons IP Whiteboard

In 2010, the Mallesons IP Whiteboard (like all IP nerds) relished the opportunity to critique and discuss a huge range of IP related topics and stories.

We hope you have enjoyed reading our posts as much as we have enjoyed writing them, and look forward to sharing more of our enthusiasm for IP with you in 2011.

From everyone at the Mallesons IP Whiteboard, merry Christmas and a safe and happy new year!

Subjects: Miscellaneous

Music on Hold: Federal Court overturns decision to increase fitness class music fees

In May, we reported on the Copyright Tribunal's decision to increase the licence fees paid to the Phonographic Performance Company of Australia (PPCA) for music in group fitness classes:  Today, the Federal Court set aside this decision, on the basis that it lacked procedural fairness, and has remitted the matter back to the Copyright Tribunal for a re-determination. read more...

No Snow White. Willy the Wizard seeking a bite of the Big Apple

Readers will be familiar with the lawsuit brought by the Estate of Adrian Jacobs (the long deceased author of Willy the Wizard) against J K Rowling and her UK publishers, Bloomsbury.  It is alleged that Harry Potter and the Goblet of Fire is derivative of Willy the Wizard, infringing copyright in that work.

IP Whiteboard compared the works in April, reporting our findings here.

Subjects: Copyright

World Cup Special 2: Question – I am an official sponsor. How do I stop ambush marketing?

Answer: Review the Mallesons’ “I am an Official Sponsor: Top 10 Things to Do List”.  And yes, we have implemented this successfully with our clients on previous occasions.  We know it works.  Here’s a sneak peak of four of our Top 10 Tips:


World Cup Special 1: Bombshells, Babes and Ambush Marketing

It’s now over a week since Dutch brewer, Bavaria, won the marketing coup of the World Cup.  It was a classic ambush marketing publicity stunt.  Rule 1: Source attractive looking females.  Rule 2: Dress them in skimpy orange dresses bearing your logo.  Rule 3: Send 36 of them into the stands of a World Cup soccer match.  Rule 4: Hope they are ejected with the attendant publicity.  Tick, tick, tick and tick.  Add some criminal charges and your inexpensive stunt has just gone viral, and global.