Twitter Parody Accounts: The Inside Story on Adam Gilchrist’s Twitter Twin

Soon after publishing our post about Adam Gilchrist’s Twitter twin, we received a direct approach from @AdamCGilchrist, the account in question: “Hi, thanks for following. What are you saying I need to change on my account in your tweet? It was not my intention for all of this that has happened, it was supposed to read more...

Global regulators differ in their approach to “#spon” for sponsored Tweets

We’ve known for quite a while that the United States’ Federal Trade Commission (FTC) wouldn’t look too kindly on the use of the hashtag “#spon” to disclose that a Tweet is a paid, or sponsored Tweet.  And thanks to eModeration, we think we’ve just found out why. The US FTC released its .com Disclosures Guidelines read more...

IAB Australia releases Social Advertising Best Practice Guidelines

Last week, the Interactive Advertising Bureau Australia (IAB) released Social Advertising Best Practice Guidelines (Guidelines) for paid social advertising.  We’re pleased to see IAB helping members navigate the Social Media Wild West.  However, we suggest that the Guidelines be further reviewed to mitigate some continuing legal risks. The IAB is the peak industry body for read more...

Facebook status update (Part 2): Does that domain name say ffacebook.com?

We previously posted about another legal issue that was keeping Facebook busy, namely, a dispute over its use of the term “timeline” which it settled out of Court. Meanwhile (and more than 2000 miles away), on 30 April 2013 the United States District Court of the Northern District of California handed down a report and read more...
Subjects: Social media

Facebook status update (Part 1): The legal battle behind Facebook Timeline

We think the folks at Facebook been busy.  From “Timeline” to “Typosquatters” to “Tight New Restrictions” on use of brand assets, there’s plenty for users to absorb.  This post is about Facebook’s Timeline lawsuit.  Stay tuned for our next two posts which will deal with “Typosquatters” and brand asset changes respectively. According to Facebook’s Form read more...

ACCC 2013 agenda offers little for businesses involved in social media

It is surprising that the ACCC’s updated Compliance and Enforcement Policy for 2013 makes no express mention of social media.  Introduced by Rod Sims in a speech in Sydney on Thursday, 22 February 2013, to the Committee for Economic Development of Australia, the ACCC’s priorities extend to “online consumer issues” but that’s as far as read more...
Subjects: Social media

Google Inc v ACCC: More detailed analysis

Further to our breaking news post this morning (we promised there was more to follow!), our Anthony McKew and John Swinson have prepared an alert on the High Court’s decision in Google Inc v ACCC. The High Court today has allowed the appeal of Google Inc against the Federal Court’s decision that Google breached s.52 read more...

In the Blue Corner… FTC comes out swinging on product switching

Louise Beange has written an interesting post on our sister blog In Competition about an ‘amicus brief’ issued by the US Federal Trade Commission (FTC) indicating that an incident of ‘product switching’ in the pharmaceutical industry by Warner Chilcott may be a breach of anti-trust laws.  Read more about it here. We’ve previously posted about read more...
Subjects: Patents