Breaking News – Unanimous High Court decision: Google wins appeal against ACCC

The High Court has today unanimously found in favour of Google, holding that Google was not liable for misleading or deceptive conduct for having published misleading sponsored links, which had been purchased by advertisers using its flagship AdWords program.

According to the High Court’s summary available here, “the Court found that ordinary and reasonable users of the Google search engine would have understood that the representations conveyed by the sponsored links were those of the advertisers, and would not have concluded that Google adopted or endorsed the representations. Accordingly, Google did not engage in conduct that was misleading or  deceptive“.

More to follow….

About the Author

James Russell
James is a parochial Melbournian solicitor who loves a good stoush over IP. Particularly interested in copyright law and the protection of content on the Internet, James is also skilled in online marketing speak, and will explain a metatag or the Gestalt effect to anyone game enough to listen. In his spare time, James will either be surviving another deplorable display by the Demons, or will be filling up his freezer with fruits of the sea, caught with the aid of a rod, spear or tank.
View all posts by James Russell