World Cup Special 1: Bombshells, Babes and Ambush Marketing
It’s now over a week since Dutch brewer, Bavaria, won the marketing coup of the World Cup. It was a classic ambush marketing publicity stunt. Rule 1: Source attractive looking females. Rule 2: Dress them in skimpy orange dresses bearing your logo. Rule 3: Send 36 of them into the stands of a World Cup soccer match. Rule 4: Hope they are ejected with the attendant publicity. Tick, tick, tick and tick. Add some criminal charges and your inexpensive stunt has just gone viral, and global.