Moderating User Comments on Social Media: New IAB Guidelines

“Trending” of late has been the introduction of social media best practice recommendations and guidelines from a variety of bodies.  Last week saw the release of the Interactive Advertising Bureau’s (IAB) Social Media Comment Moderation Guidelines, which attempt to address confusion over the requirement for moderation of user comments on social media sites. The IAB read more...
Subjects: Media | Social media

IAB Australia releases Social Advertising Best Practice Guidelines

Last week, the Interactive Advertising Bureau Australia (IAB) released Social Advertising Best Practice Guidelines (Guidelines) for paid social advertising.  We’re pleased to see IAB helping members navigate the Social Media Wild West.  However, we suggest that the Guidelines be further reviewed to mitigate some continuing legal risks. The IAB is the peak industry body for read more...