Let’s get clinical: Federal Court of Australia examines representations about ‘clinical’ efficacy of over-the-counter deodorants

Whether certain implied representations as to the clinical efficacy of deodorant products amounted to misleading or deceptive conduct for the purposes of the Australian Consumer Law (ACL) was examined by the Federal Court of Australia in its recent decision in Unilever Australia Ltd v Beiersdorf Australia Ltd [2018] FCA 2076. read more...

Big data, big risk – investing in a “largely theoretical” industry

Between 31 May 2012 and 26 March 2013, an Australian husband and wife (Mr and Ms Vinson), through their self-managed superannuation funds, invested $1,250,000 and $1,625,000 respectively in a company that never earned any operating revenue. The company, Semantic Software Asia Pacific Limited (formerly Tralee Technology Holdings Pty Ltd) (Semantic), was a software company looking read more...
Subjects: Patents

Social media “influencers”: the do’s and don’ts of disclosure

It’s now a widely acknowledged reality that commercial organisations need defined social media strategies and policies in place as a framework for approaching the world of ’gramming, liking, sharing, connecting (and, a recent addition to the Facebook stable, “reacting”) online.  An increasingly important part of that strategy is often engaging social media ambassadors or “influencers” read more...