Moderating User Comments on Social Media: New IAB Guidelines

“Trending” of late has been the introduction of social media best practice recommendations and guidelines from a variety of bodies.  Last week saw the release of the Interactive Advertising Bureau’s (IAB) Social Media Comment Moderation Guidelines, which attempt to address confusion over the requirement for moderation of user comments on social media sites. The IAB read more...
Subjects: Media | Social media

Advertising Standards Board determinations – the last 12 months in review

The past 12 months has certainly been a dynamic time for the Advertising Standards Board – 2012/13 saw the Board having to make determinations in the relatively unchartered waters of social media, ‘sexting’, Gen Y acronyms and iPhone Apps! Leading up to this period, the ASB commissioned a report by Colmar Brunton which found that read more...