Treatment of two and three-colour marks in Australia, New Zealand and the EU – some recent cases – Part 1 – the 7-Eleven stripes

We have all read with interest case law relating to single colour marks. Three recent decisions have considered the registrability of colour marks of a slightly different variety, namely signs said to comprise a combination, depiction or arrangement of a number of colours. 7-Eleven – NZ Discount Drugstores – AU August Storck – EU These read more...
Subjects: Trade marks

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BP loses colour trade mark battle

In a battle now spanning over a decade, another colour trade mark application filed by BP (this time for the shade Pantone 348C) has been rejected by Australia’s Trade Marks Office. The Hearing Officer found that while Australian consumers associate the colour green with BP, there was no convincing evidence that consumers distinguish the BP read more...
Subjects: Trade marks

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