BP loses colour trade mark battle

In a battle now spanning over a decade, another colour trade mark application filed by BP (this time for the shade Pantone 348C) has been rejected by Australia’s Trade Marks Office. The Hearing Officer found that while Australian consumers associate the colour green with BP, there was no convincing evidence that consumers distinguish the BP read more...
Subjects: Trade marks

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Safari Snorkel mark distinctive overall – but is it a pyrrhic victory?

Ironman 4×4 Pty Ltd v Australian Performance Development Pty Ltd [2013] ATMO 107 (23 December 2013) In a case involving the rarefied world of air rams and air intake snorkels for vehicles, an opposition against the composite mark below (featuring the words SAFARI SNORKEL) has failed. The grounds pressed before Hearing Officer Jock McDonagh were read more...