Can you perceive it? Breakthrough for Nestle 4 finger shape mark – CJEU speaks on test for acquired distinctiveness

Study trade mark law, they said. It will be easy, they said … Don’t you believe it. We go on about it all the time here at IP Whiteboard: trade mark law is incredibly nuanced. A recent example of this is the decision from Europe’s highest court (the CJEU) relating to our beloved Kit Kat read more...

Pushing the boundaries of trade mark law (Part 1) – The Glee Club v Glee and “wrong way around” confusion

Well, fans of hit TV show GLEE will be rocked by the recent decision from Roger Wyand QC (sitting as Deputy Judge of the UK High Court) finding that the use of GLEE infringed a trade mark registration owned by Comic Enterprises Limited (CEL), for a series of two marks consisting of THE GLEE CLUB read more...
Subjects: Trade marks

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BPI’s Fragrance bottle shape mark rejected – but how different is distinctive enough?

The fragrance industry isn’t just about smelling good and paying people to take most of their clothes off and spray you with something as you walk by. In this market, the way a product is packaged is incredibly important. Is it not clear – based on years and years of educating consumers – that the read more...
Subjects: Trade marks

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Give me a break – Kit Kat reference setting the bar too high on factual distinctiveness for shape marks?

Before we hit the law-talking stuff, I’ll declare an interest: I’m a bit of a fan of the Kit Kat. I would recognize one without its packaging, and I am quite confident that I would recognize one if I was blindfolded. Oh, and the branding around the humble Kit Kat has resulted in some of read more...
Subjects: Trade marks

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