Crocodile attacks in New Zealand – Lacoste death rolls Crocodile International again

New Zealand may have beaten France in the Rugby World Cup quarter finals, but one French sporting icon is winning a strategic branding war in New Zealand. For the third time in four years, the High Court of New Zealand has overturned the decision of the Assistant Commissioner of IPONZ and acknowledged the breadth of read more...

Not Your Daughter’s Jeans – Chances of registering a position mark slimmer in New Zealand as compared to Australia. But should they be?

First there were corsets, then shaping underwear (Spanx, anyone?) and now slimming jeans. Often these garments are hidden from view, but the consumer knows exactly what they are looking for leading up to and beyond the point of sale. But are our decision-makers keeping up with the times when businesses try to protect their valuable read more...
Subjects: Trade marks

Coca-Cola v PepsiCo in New Zealand – infringement action based on contour bottle mark registrations fails

In The Coca-Cola Company v Frucor Soft Drinks Limited [2013] NZHC 3282 (10 December 2013), Wylie J of New Zealand’s High Court has dismissed trade mark infringement claims levelled by Coca-Cola against Frucor, bottler and distributor of PepsiCo products in New Zealand (I generally refer to the Pepsi parties as PepsiCo below). The decision amply read more...
Subjects: Trade marks