Jack Wills, McDonald’s, Bunnings v Masters, Tesco, Cadbury, Coke v Pepsi and much, much more – 15 recent case “bites” and 5 tips on brand protection in the retail space for 2014 so far

2014 has been a topsy-turvy year so far in the retail and FMCG spaces in terms of trade mark decisions in Australia, New Zealand and the UK and EU. It is worth looking at a few recent decisions to help guide big and not-so-big names with their brand protection strategies. You win some … In read more...
Subjects: Trade marks

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BPI’s Fragrance bottle shape mark rejected – but how different is distinctive enough?

The fragrance industry isn’t just about smelling good and paying people to take most of their clothes off and spray you with something as you walk by. In this market, the way a product is packaged is incredibly important. Is it not clear – based on years and years of educating consumers – that the read more...
Subjects: Trade marks

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