How much dough are smells worth?: Hasbro files a scent mark in the US

Our sense of smell (or ‘olfactation’ as it is technically described) is said to be the sense most intimately linked to our memories. There are certain distinctive smells that, without fail, trigger in us nostalgia for the halcyon days of childhood – the bleach-like whiff of chlorine after a day at the local pool, the read more...
Subjects: Trade marks

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