Global regulators differ in their approach to “#spon” for sponsored Tweets

We’ve known for quite a while that the United States’ Federal Trade Commission (FTC) wouldn’t look too kindly on the use of the hashtag “#spon” to disclose that a Tweet is a paid, or sponsored Tweet.  And thanks to eModeration, we think we’ve just found out why. The US FTC released its .com Disclosures Guidelines read more...