Major sporting events & a few hundred million reasons to protect sponsorship rights

The FIFA World Cup is upon us. We’ve already been bombarded with an extensive range of marketing campaigns, such as McDonald’s new range of World Cup burgers, and Coke’s specially designed World Cup bottles. These companies have paid a premium to be associated with the event. But what about those companies who use more stealth read more...

Parody accounts on Facebook and Instagram: a no-go zone?

Our latest posts on the Adam Gilchrist parody Twitter account saga (see here and here) have generated such interest that we thought we’d do a little more digging. Could ‘Fake Gilly’, for instance, replicate his parody account on either Facebook or Instagram? The short answer is: ‘No’. While Twitter expressly allows the creation of parody read more...

Adam Gilchrist hit for six by Twitter twin

The Australian cricket team might have needed not one, but two Adam Gilchrist’s in its side for the first Ashes Test in England over the last week. However, the man himself is less than impressed after discovering he has a Twitter Twin. When English cricketer Stuart Broad controversially decided not to “walk” on the 3rd read more...