How much dough are smells worth?: Hasbro files a scent mark in the US

Our sense of smell (or ‘olfactation’ as it is technically described) is said to be the sense most intimately linked to our memories. There are certain distinctive smells that, without fail, trigger in us nostalgia for the halcyon days of childhood – the bleach-like whiff of chlorine after a day at the local pool, the read more...
Subjects: Trade marks

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Kylie Minogue takes on Kylie Jenner – what happens when two celebrities have the same name?

We all love a good post about the Kardashians (see here). Last time we blogged about the Jenner sisters (Kendall and Kylie) applying for trade mark applications in the US for their first names, as well as the phrase “Kendall and Kylie”. Well, since our last post, the USPTO accepted the application and hot-pants-Kylie (Minogue) has read more...
Subjects: Trade marks

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What’s in a name? (Try to) Keep up with the Kardashians

Here at IP Whiteboard, we learnt the power of a celebrity name when one of our posts got roughly 20 times more hits than we expected (and crashed the site in the process). Why? While we like to think the combination of on-trend pop culture knowledge and cutting edge legal analysis really drew readers in, read more...

King.com is King of ‘Candy’: Candy Crush Saga Developer Granted US Trade Mark

Candy Crush Saga, the brightly-coloured and highly addictive social game, followed the lead of other popular games, such as Angry Birds, to become an online phenomenon of its own. As one of the most popular online games and phone apps, it is no wonder that its developer, King.com Limited, has recognised the value of protecting its brand read more...